Active Reality

Content Creation, Branding

Active Reality approached us with the need for a new hero film and a suite of still assets to elevate their online presence and marketing campaigns. These assets were designed to populate their website, social media channels, online and digital advertisements, as well as printed marketing materials.

Having collaborated with Active Reality on a previous campaign, we had already established a narrative centered around the theme “The Future is Now”—blending retro-inspired visuals with cutting-edge gaming systems. This approach resonated with the client, so we built on this foundation, drawing inspiration from classic gaming consoles and nostalgic colour palettes while seamlessly integrating their advanced gaming systems and immersive gameplay.

In just two days of shooting, we delivered a striking hero film and a collection of standout still imagery that not only brought the concept to life but also positioned Active Reality well ahead of their competition.